“Credibility is gauged by the look and feel of what your branding represents. OSHIN understood the space, and backed by hard metrics, guided us toward our current and prospective clientele.”
Brawler
As a music video and commercial powerhouse, Brawler wanted an edgy aesthetic that reflected their on screen presence. Although the logo appears simple, it’s genesis is what makes it unique. With a name like “Brawler”, we decided there could be no overt references to fighting. Instead, we developed a custom identity based on brass knuckle geometry, paired with a masculine palette and art direction.
What we did
- — Brand Strategy
- — Strategy & Ideation
- — Product Design
- — Development
Team Credits
- Art Director, Sam Oshin
- Designer, Roger Dumas
- Web Development, Jason Sherwin
- Producer, Ana Thomas
