Volcom Global Ecommerce Responsive Redesign

Volcom Global Ecommerce Responsive Redesign

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During the winter of 2014, Volcom, Inc. approached OSHIN to fully redesign their global e-commerce business. Tasked with unifying the consumer marketing site and global e-commerce business, OSHIN started with detailed user research and analytics reviews. After determining that nearly a quarter of existing traffic was coming from mobile devices, we focused our attention on a tactile, “mobile-first” design. From lo-fi wireframes to fully functional prototypes, our research-driven design dictated everything from button sizes to background colors.