Volcom Footwear Launch
Volcom Footwear Launch Play Video
When Volcom decided to venture into the footwear category, they set out to handle every aspect with the utmost attention to detail. Seeking a focused and comprehensive digital campaign, Volcom once again turned to OSHIN to translate ideas into reality. Following detailed discovery with the Volcom marketing team and targeted demographic research, we built awareness through a highly-focused YouTube campaign and branded web experience. After shooting and producing the commercial, we focused on optimized YouTube conversions, resulting in nearly 2.5 million impressions. For more information, watch the commercial above, the site walk-through below, or scroll down to see screenshots from the web experience.