Inject Agency Brand Strategy & Identity

Inject Agency Brand Strategy & Identity

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In late 2013, Inject Agency approached OSHIN to work on positioning their new brand and developing an identity system that reflected their brand ethos. The brief specifically restricted any imagery that symbolized, or could be interpreted, as a literal injection. That meant no syringes, no sharp corners, and no hard angles. Following a number of brand strategy sessions, we chose to target the agency’s mission of “long-term client trajectory” and “infusion of intellectual capital” into brands.